Small fast-food and restaurant franchise company Gold Brands International (GBI) has acquired a joint venture for an undisclosed sum to secure exclusive rights to roll out the Ed’s Diner brand in SA. Gold Brands said on Tuesday the deal followed a 2016 decision to contest the gourmet burger market. It had reviewed various concepts over the past 18 months and that Ed’s met all the requirements management had in mind for the concept. The group believed the brand could be rolled out throughout SA in its present form. The JSE’s oldest restaurant franchiser, Spur Corporation, has recently enjoyed much success in rolling out its "smash" burger brand RocoMamas in selected venues across SA. Ed’s is based on a retro American Diner concept – focusing on gourmet burgers, grills, salads and pizzas. It has outlets in Pretoria East and the University of Pretoria’s Groenkloof Campus. The deal does not appear to be a significant one, with Gold Brands indicating that the transaction value represente...

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