Retailers turn to food to pique consumers’ interest
Fashion retailers are targeting new in-store concepts
Shopping is no longer enough of a drawcard for consumers to come and spend at brick-and-mortar stores. Many fashion retailers are looking to new in-store concepts and food to pique the interest of fussy and under-pressure customers. Department stores such as Stuttafords and Garlicks first began the trend decades ago. But cafes soon fell out of favour. Woolworths brought food back into popularity with the introduction of its coffee shops inside its stores. Edgars and TFG are just two examples of retailers that are offering a similar service and experience to that of Woolies. TFG said with the multitude of international players appearing in the country and the ease of global brands, it felt it was time to think differently in order to win customers. "Customers are yearning for a point of difference when it comes to their shopping experience," said TFG head of marketing and eCommerce Kathryn Sakalis."We have begun to answer these needs. We have introduced a juice bar and a Vida e Caffé...
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