FISHING COMPANY
Premier Foods in court fight over use of name
The food producer says the move became necessary after the recently listed African Equity Empowerment Investments subsidiary failed to change its name by an agreed deadline
Premier Foods, in which investment group Brait has a majority stake, is taking Premier Food & Fishing (PFF) to court over the company’s name. The food producer says the move became necessary after the recently listed African Equity Empowerment Investments subsidiary failed to change its name by an agreed deadline. Premier Foods group marketing and strategy executive Siobhan O’Sullivan said the company had taken issue with PFF’s name even before it listed, as Premier Foods had spent decades building goodwill and reputation in its trademarks and trading name. "The concern was that members of the public may erroneously believe that PFF is associated with Premier’s business, when this is not the case," O’Sullivan said. She said the dispute followed an agreement between the parties in which PFF and its parent company undertook to change the name. In its high court application on August 4, Premier Foods claims PFF and African Equity Empowerment Investments are in breach of the agreement. ...
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