Shoe City apologises to Muslim council for using name of Muhammad
After a social media outcry‚ a shoe retailer had to apologise to the South African Muslim community for its distasteful use of the Prophet Muhammad’s name on their latest shoe items. On Thursday, Johan Wasservall‚ the MD of Shoe City — a member of the Pepkor Group — met the Muslim Judicial Council (MJC) to tender the company’s apology for its "ignorance" about when the name of Muhammad could be used. "Wasservall was given fair opportunity to present his case and gave a detailed explanation of how the improper use of the name of our most beloved Prophet‚ Muhammad (peace be upon Him)‚ came to be‚" MJC president Shaykh Abrahams said in a statement. This is after Shoe City implemented a style reference name for shoes instead of a stock-keeping unit number. A post showing a price tag with the name Muhammad on its sole and outside the shoe’s box reached the council at the weekend after circulating on social media. "The list of names was provided by their IT specialists who Googled the mos...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.