While Shoprite may be Africa’s biggest bricks-and-mortar retailer, Pick n Pay is dominating the online shopping sector.

Following the launch of its Gauteng online shopping warehouse in July, Pick n Pay is now the largest online grocery business on the continent.

Pick n Pay introduced its online shopping division in 2001. It was, at the time, the first of a few companies to see potential in this form of retail despite low internet penetration and slow broadband speeds in SA. In the years following the launch, the company experienced a mixed performance from the business unit. But since 2012, it has been managing double-digit growth annually. In March 2015, the retailer opened its first warehouse dedicated to online in Cape Town. It has now opened a similar one in Gauteng."Online grocery shopping is becoming increasingly popular with our customers," said Pick n Pay GM for online and mobile Michael Cotterell. "With the growth of connectivity and mobile devices, online shopping has become an important option for our customers, particularly those looking to have more time available in their day," he said. Customers in Cape Town had benefited immensely from the warehouse because it increased product availability and range, offered special online ...

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