Tiger Brands to be vigilant on continent
CEO says pursuit of diversification led to loss of focus
Tiger Brands is refining its rest of Africa strategy, saying it will adopt a more focused approach when entering new territories. This comes after the disposal of operations in East Africa and Nigeria. Speaking on Thursday, new CEO Lawrence MacDougall said, historically, the pursuit of geographic diversification had led to a loss of focus and thinly spread resources. "The intention is to reverse this cycle of underperformance by creating fuel for growth through focusing the portfolio and distorting investment where appropriate. Defining the core is therefore critical to building portfolio strength and performance." Mac Dougall stressed that Africa and emerging markets remained a key part of Tiger Brands growth strategy but that a new refined approach would be taken with regards to these territories. "Looking ahead, we will prioritise core category opportunities based on market attractiveness, strategic fit and our right to win. Similarly, the role of associates will be reviewed cont...
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