BUSINESS DAY TV: The grooming space in SA is exploding
Kevin Hedderwick, chief operating officer at Long4Life, discusses the move from the food industry into the leisure sector and where he’s targeting its investments
BUSINESS DAY TV: A wealth of valued experience and expertise, that’s what Long4Life says it gets with its new chief operating officer, Kevin Hedderwick. Hedderwick previously headed up Famous Brands before retiring early last year. He joins us now in the studio. Kevin, so it’s your third day on the job but I do presume you’ve been in talks with Brian Joffe the CEO for quite a while now, just on where this group is going. So what sorts of ideas do you have? KEVIN HEDDERWICK: The idea was with Brian’s last year, when we started talking and, as you know, it got listed early April and it’s a business that he’s gone about raising a fund of R2bn, and what we want to do is use the R2bn to acquire assets in the lifestyle space and there’s no rules in terms of the size of the asset.
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