Distell tops up with Cruz Vodka
Distell says the premium-vodka category is one of the fastest-growing spirits categories in SA
Distell has topped up its booze portfolio with a dash of vodka through the purchase of a 75% shareholding in a company that owns the global rights to Cruz Vodka. Distell did not disclose details of the price tag but industry sources suggest the company paid about R200m for Cruz, which according to Distell is the "fastest-growing luxury imported vodka in SA". Blue Sky Brand Company would hold the remaining 25% and will be integrally involved in the future of the Cruz Vodka brand, Distell said. Distell shareholder Chris Logan welcomed the acquisition, which he said would benefit from the group’s excellent route to market capability in SA. In a Stock Exchange News Service announcement released on Monday, Distell said the premium-vodka category was one of the fastest-growing spirits categories in SA and that it was expected to continue growing strongly. Distell’s product portfolio includes Savanna and Hunter’s, two of the largest selling cider brands in the country; wine including Fleur...
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