Design. Picture: iSTOCK
Design. Picture: iSTOCK

Speciality malls might not be the norm in SA, but a new one in Johannesburg focused on home and décor might offer a boost for small businesses.

The mall will be situated in the Highgate Shopping Mall, which is being renovated.

It will be known as Home Africa, and is set to open its doors in April 2017. According to its developer and CEO, Nicholas Tan, it will be the first wholesale distribution hub for construction and home-related products.

"Home Africa is able to offer a very significant price advantage to the building, décor, electrical, plumbing and all related trades and to retailers alike, because we cut out the middleman, offering our product straight from the manufacturer" said Tan.

The mall would feature 250 international and local brands, including some from china — a move that will facilitate trade between China and Africa, said Tan.

While the concept of speciality malls is new in SA, Dubai’s Deira area had been using the model for the past two decades.

Tan said Home Africa was not concerned about recent growing concerns about an oversaturated retail market due to other ongoing shopping malls.

But he said that the ongoing pressure on consumer spending amid SA’s ever-growing pool of new shopping centres was starting to eat into profit margins.

"The response to Home Africa has been phenomenal in terms of people seeking occupation. We will have 250 international and local brands, 2,000 jobs will be created," he said.

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