Greg Solomon has a tricky job to reposition McDonald's SA
The arrival of new brands is making things tougher as the chain approaches its 21st birthday in SA
As many as 8-million customers visit McDonald’s 240 outlets in SA each month. The company employs 11,500 people and owns 40% of its stores. Drive-thrus account for 57% of McDonald’s annual revenue. However, McDonald’s SA is now facing competition from the likes of RocoMamas, The Great Burger Company and Hudsons The Burger Joint. Some industry analysts have said Solomon has not necessarily been able to implement all the plans he wanted to in the past two decades. "Solomon has really tried very hard to promote the company against all odds. I believe the company has some very successful franchisees in certain parts of the country, but the proof of the pudding is in the eating — even with a huge marketing budget and the backing of the world’s largest fast-food company, McDonald’s has only had limited success in SA over the past 20 odd years," said Chris Gilmour, investment analyst at Absa Wealth And investment Management. "It has no plans to expand in the rest of Africa. It has less tha...
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