COUNTRY Bird Holdings (CBH) does not believe that a merger with Sovereign Foods creates any competition concerns, as the combined entity would control only about 11% of the local poultry market.CBH chairman Kevin James said on Friday he was hoping for a response to their Competition Commission notification within the next four weeks."The two major players, Rainbow and Astral, each has around 28% market share so the share of the combined entity presents no threat," he said.James said the combination of the CBH assets with those of Sovereign presented attractive synergies and involved little overlap of operations. "The rationale behind the two companies getting together makes lots of sense," James said.Creating more efficient local operators should help to deal with the growing threat from imports led by hefty volumes from Brazil and the EU.Imports from the US currently account for just more than 10% of total imports of 520,000 tonnes of meat.A recent report by the US department of ag...
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