Hospitality buoyed by rising occupancies, but recovery ‘not set in stone’
RECOVERY in the hospitality sector will not be sustainable over the long term, unless hotels place greater focus on growing both Average Daily Rates (ADR) and occupancy to drive revenue, Protea Hospitality group director of sales, marketing and revenue Danny Bryer said on Tuesday.Hotels in South Africa are steadily showing signs of recovery, with occupancies across the sector on the up after the recession and post-Soccer World Cup slump.ADR measures the average amount paid per room over the total rooms occupied over a period of time in a hotel."I don’t know anyone who isn’t relieved that occupancy levels have been steadily rising, but it’s not a situation we should take for granted. The traditional inbound market is still problematic with the eurozone in dire straits, and the global economic situation also mitigates absolute faith that the executive travel market and incentive groups have recovered, even though we’re seeing encouraging stats," Mr Bryer said.According to Pam Golding ...
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