Q&A: Attacq enhances Mall of Africa experience with data analytics
18 October 2024 - 05:00
Property investment company Attacq is leveraging the use of data analytics and retail banking data to enhance tenant mixes and overall shopping experiences across its malls, including Mall of Africa.
To stay competitive Mall of Africa collects data on Wi-Fi usage and advanced banking data to improve the shopping experience for visitors. The Wi-Fi analytics analyse visitor behaviour and identify patterns and retailer overlaps that traditional methods might miss...
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