De Beers cuts prices of bigger diamonds after sales fall due to Covid-19
But the company has held the price of smaller stones constant as there is very little demand for them
24 August 2020 - 17:22
London — De Beers has finally decided to cut the price of its diamonds in a bid to spark sales after the coronavirus pandemic paralysed the industry.
De Beers, the world’s number one producer, told customers that it was cutting prices for larger stones by almost 10% at its sale starting this week, according to people familiar with the situation, who asked not to be identified as the details are private...
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