For months since Vale’s dam disaster, some of Brazil’s biggest investors snatched up shares in a bet they’d bounce back and then keep rising.

A year later, the gamble paid off, but with a caveat: the stock rebounded, but Vale’s reputation hasn’t — and that’s the problem. While the world’s largest iron-ore producer has like all miners struggled with environmental issues in the past, there’s no denying that a company’s green credentials suddenly matter now more than ever...

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