The electric vehicle (EV) market is a bit like e-commerce: it dominates the headlines and promises strong growth potential, but it isn’t a particularly profitable model unless companies achieve significant scale.

Motoring consumers have enjoyed healthy competition from several automotive powerhouses across the world, so winner-takes-all economics would be a foreign concept in this space. It’s more common in the Big Tech world, where initial investment is high and only one or two competitors ultimately earn extraordinary profits...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now