Should Balwin be more ballin’ for investors? That’s not a typo. Ballin’ is a word, albeit one absent from the traditional dictionary. Among the younger crowd, it means you’re doing rather well financially. It’s appropriate in the context of Balwin, which targets younger buyers and first-time homeowners with primarily one-and two-bedroom apartments in attractive estates.

The brand is strong. People seek out a Balwin lifestyle, enjoying amenities such as an estate clubhouse and restaurant as well as fibre. It lets you feel like a millionaire, even if you only paid R1m for an apartment. Ballin’ indeed.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now