Stephen Cranston Associate editor

The phrase "from farm to fork" is a popular one in the US, particularly among organic farmers, to describe a well-controlled chain between producer and customer.In SA we are good at certain parts of the food chain, be it farming quality chicken and eggs or building world-class fast food chains. I’ve been to most continents and would be hard-pressed to find a burger chain as good as Steers.In this month’s IM, Anthony Clark looks at both the farm and the fork. In his cover story he writes about what should be a simple business. Astral Foods was unbundled from Tiger Brands in 2001 as Tiger considered chicken and eggs to be commodities which didn’t fit into its portfolio — quite why it thinks bread and mealie meal aren’t commodities is another story.But Astral is fascinating as it is at the eye of that perpetual storm known as the international commodity futures market: feed is such a high proportion of its total costs. On the fork side, Clark isn’t as forgiving as I am about Famous Bra...

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