Long4Life: A good business in a bad economy
The company is an investment holding company that raised R1.9bn basically on the reputation of its founder, Brian Joffe
Long4Life listed on the JSE on 7 April 2017 as an investment company with a lifestyle focus. The company led by deal making doyen Brian Joffe invests in businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams and takes a long-term view on its chosen investments.
Long4Life (L4L) has been listed for a while now. The first time IM looked at this company things were not going well for the share price and now, almost two years later, there is still no joy.