Poultry counter Astral Foods is a big rooster, producing about 5-million birds a week in a market that consumes 19-million chickens a week. It has exceptional management and a solid business model.

But the domestic poultry sector has been battling a prolonged weak economic and consumer environment that has hampered business and margin growth, and is still dealing with the dual impacts of increasing poultry imports as well rising input costs of maize in the past year. Sector profits and margins have been badly gnawed.

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