NEW anti-piracy software encourages people to snitch on media pirates and claim the bounty that the developers have hidden inside films, songs and books.Seven in 10 South African internet users use pirate media, according to the South African Federation Against Copyright Theft (Safact)."Since film and books have gone digital, it has become easier to pirate, and the internet, being without borders, makes it difficult to police and combat digital piracy," says Safact managing director Jacques Allers.The organisation represents companies in the media and entertainment industry.For foreign and local media producers, this equates to billions of dollars in lost revenue. From 2008 to 2015, European creative industries lost about $240bn to piracy.Gert-Jan van Rooyen, formerly co-director of Stellenbosch University’s MIH media laboratory and now CEO of Custos Media Technology, is selling domestic and foreign companies a solution to this problem.About nine years ago, before the advent of Kind...

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