Supplies are coming through and electric vehicle launches are on track, says Indian group
24 June 2025 - 14:53
byAditi Shah
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Tata Motors' Altroz Racer is seen on display at Bharat Mobility Global Expo organised by India's commerce ministry at Pragati Maidan in New Delhi, India, in this file photo. Picture: REUTERS/ANUSHREE FADNAVIS
Mumbai — India’s Tata Motors, owner of luxury carmaker Jaguar Land Rover, said on Tuesday that rare-earth export curbs imposed by China have not caused it to press any “panic buttons” yet and that its electric vehicle (EV) launches were on track.
China’s curbs on rare-earth exports have disrupted the global auto industry, with companies warning of a severe supply crunch. Rare-earth magnets are used in everything from windshield wiper motors to anti-lock braking sensors in vehicles.
“Currently, I think there’s no panic because we believe the supplies are coming through. There's no production curtailment. Nothing is being planned at this point in time,” CFO PB Balaji said at an event in Mumbai.
Tata Motors’ EV launch plans are on track, but may be reviewed if there is significant deterioration of rare earth supplies, Balaji said. Alternative sources for magnets are being looked into, he said.
Maruti Suzuki, India’s top carmaker, cut near-term production targets for its e-Vitara by two-thirds because of rare-earths shortages, Reuters reported earlier this month.
Shailesh Chandra, MD of Tata Motors Passenger Vehicles and its EV subsidiary, said the company was looking at how to reduce the composition of rare earth magnets in its cars and how to completely eliminate them over the longer term.
China controls more than 90% of the global processing capacity for the magnets, which are used for automobiles, clean energy and home appliances. It enacted restrictions in April that require companies to obtain import permits from Beijing, as part of its retaliation against hefty US tariffs.
Balaji said that Jaguar Land Rover will take price hikes “in a calibrated manner” to counter the effect of US tariffs, but is not planning any manufacturing site in the US.
The Range Rover maker had lowered the forecast for its financial 2026 earnings before interest and taxes margin to 5%-7% last week from 10% earlier, amid uncertainty in the global auto industry. Reuters
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Tata Motors shrugs off China’s rare earth curbs
Supplies are coming through and electric vehicle launches are on track, says Indian group
Mumbai — India’s Tata Motors, owner of luxury carmaker Jaguar Land Rover, said on Tuesday that rare-earth export curbs imposed by China have not caused it to press any “panic buttons” yet and that its electric vehicle (EV) launches were on track.
China’s curbs on rare-earth exports have disrupted the global auto industry, with companies warning of a severe supply crunch. Rare-earth magnets are used in everything from windshield wiper motors to anti-lock braking sensors in vehicles.
“Currently, I think there’s no panic because we believe the supplies are coming through. There's no production curtailment. Nothing is being planned at this point in time,” CFO PB Balaji said at an event in Mumbai.
Tata Motors’ EV launch plans are on track, but may be reviewed if there is significant deterioration of rare earth supplies, Balaji said. Alternative sources for magnets are being looked into, he said.
Maruti Suzuki, India’s top carmaker, cut near-term production targets for its e-Vitara by two-thirds because of rare-earths shortages, Reuters reported earlier this month.
Shailesh Chandra, MD of Tata Motors Passenger Vehicles and its EV subsidiary, said the company was looking at how to reduce the composition of rare earth magnets in its cars and how to completely eliminate them over the longer term.
China controls more than 90% of the global processing capacity for the magnets, which are used for automobiles, clean energy and home appliances. It enacted restrictions in April that require companies to obtain import permits from Beijing, as part of its retaliation against hefty US tariffs.
Balaji said that Jaguar Land Rover will take price hikes “in a calibrated manner” to counter the effect of US tariffs, but is not planning any manufacturing site in the US.
The Range Rover maker had lowered the forecast for its financial 2026 earnings before interest and taxes margin to 5%-7% last week from 10% earlier, amid uncertainty in the global auto industry. Reuters
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