Beer discounts wobble Distell’s volumes
The producer of wines, spirits and ciders says liquor discounts to gain market share are not sustainable
27 February 2020 - 19:25
The CEO of Africa’s largest producer of wines, spirits and ciders says dropping liquor prices to gain market share is not a sustainable strategy.
Distell rivals have been offering discounts and reducing prices as competition in the booming liquor industry intensifies...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.