Maker of Polo shirts stokes demand with social media blitz
Partnership with golfer Justin Thomas also helps Ralph Lauren beat profit estimates
30 July 2019 - 18:09
Bengaluru — Ralph Lauren reported better-than-expected quarterly revenue and profit on Tuesday, as its North America business benefited from a social media marketing blitz and the launch of new editions of its trademark Polo shirts.
Shares of the New York-based company rose nearly 6% before the bell, adding to the 8% gains so far in 2019...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.