Isuzu makes its debut in PE, taking over GM’s facilities and 1,000 employees
Japan’s Isuzu Motors made its official debut in Port Elizabeth on Friday after taking over General Motors SA’s (GMSA) facilities around the country and 1,000 of its employees.The debut also served as a platform to reveal the company’s new SUV segment contender‚ the Isuzu MUX (multi-utility crossover).Trading as Isuzu Motors SA (IMSA) since the start of 2018‚ Isuzu stepped into the breach created by the exit of GMSA‚ which had been manufacturing and retailing Isuzu vehicles under licence up until the American car maker’s official departure from the country at the end of last year.IMSA‚ which joins more than 140 fully Japanese-owned companies operating in SA‚ bought the balance of its shareholding in GMSA’s Isuzu operations and took over GMSA’s extensive facilities‚ simultaneously preventing a job-loss bloodbath by absorbing 1,000 former GMSA employees.Department of Trade and Industry Minister Rob Davies and Japan’s ambassador to SA Shigeyuki Hiroki joined a long list of high-level gu...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.