San Francisco — Tesla has again pushed back a production target for its Model 3 sedan, and shipped fewer of the electric cars than expected, as Elon Musk struggles to mass-manufacture the car he is counting on to grow the company. Tesla now expects to assemble 5,000 Model 3s a week by the end of June — delaying that goal by another three months. Tesla delivered 1,550 Model 3s in the final three months of the year, trailing analysts’ average estimate for about 2,900 units in a Bloomberg News survey. Tesla has been blowing through more than $1bn in cash each quarter as it has had trouble scaling up Model 3 output despite having spent heavily on the robots, assembly lines and tooling needed produce them. Pricing for the car starts at $35,000 and it is pivotal to Musk’s bet that mainstream consumers will buy battery-powered vehicles in droves once they become more affordable. The company initially planned to make 5,000 units a week by the end of last year. "Tesla has really lofty goals ...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.