Standard Bank does a PR agency U-turn
Lender reappoints TBWA\SA’s Magna Carta on a short-term contract after the departure of Edelman at the end of 2022
In a spectacular U-turn, Standard Bank has reappointed the same public relations (PR) firm it parted ways with in early 2019 in a move that ended a 26-year agency-client relationship.
Africa’s biggest lender by assets, whose PR account is one of the most lucrative in SA, has reappointed TBWA\SA’s reputation management arm Magna Carta on a short-term contract after the departure of Edelman at the end of 2022. The appointment of Magna Carta follows a recent pitch process that started towards the end of last year and saw rivals including FTI Consulting and M&C Saatchi Group SA’s Razor PR fall by the wayside during selection...
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