Liberty wins case to continue incorporating Vitality status in its own products
High court decision means any other company can use a client’s Vitality status to price its own products
16 April 2020 - 20:36
UPDATED 17 April 2020 - 10:07
Liberty Life emerged as the victor in its trademark battle with Discovery after the high court in Johannesburg affirmed its right to use client lifestyle data from other schemes, such as Vitality.
Liberty was found not to have infringed or contravened any law when it began offering a cash-back bonus on its lifestyle protector product based on a client’s Discovery Vitality status...
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