The new owner of Edcon’s consumer finance book, RCS, plans to launch new financial products to the retailer’s customers in a bid to boost sales and revive the fortunes of the embattled company.

RCS, which is a subsidiary of BNP Paribas Personal Finance, will analyse buying trends and habits of  Edcon’s clients to tailor-make new products to the retailer’s more than 10-million loyalty cardholders...

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