Plans are afoot to launch EasyEquities in Australia, with sights set on India and Europe next, says Charles Savage, CEO of the online investment platform’s parent, Purple Group. EasyEquities would soon offer Australian shares to South African investors, adding to local and US stocks, before launching in Australia next year, Savage said on Wednesday. The business would leverage 30% shareholder Sanlam’s presence there, partnering with issuers of exchange-traded funds, as it had done in SA with Satrix, he said. Unlike SA, Australia has an active retail investor population, with 37% of adults directly holding on-exchange investments, according to a Deloitte study.While this has remained unchanged since 2014, the proportion of 18-to 24-year-olds investing has doubled in the past five years to 20%. The study, which highlights the need for greater financial education, portrays a considerable opportunity for EasyEquities, which has successfully increased share ownership and financial litera...
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