LONG4LIFE APPOINTMENT
Kevin Hedderwick takes Joffe offer at Long4Life
Entrepreneurial dynamo Brian Joffe offers the former Famous Brands CEO a seat at the Long4Life’s executive table
Brian Joffe has bolstered the executive team at new investment group Long4Life, with the appointment of former Famous Brands CEO Kevin Hedderwick as chief operating officer. Hedderwick headed Famous Brands for almost two decades turning the small Halamandaris family business into a vertically integrated business comprising more than 20 brands in SA, the rest of Africa, the UK and the Middle East. "About six weeks ago I had a terrible back injury and I was on bed rest. It gave me a lot of time to think," said Hedderwick. "Brian had approached me before and I had just come out from an intense corporate environment so I wasn’t sure. But three weeks ago when I was able, we met for tea.... Getting a chance to get back into the main swing of business after taking things a bit more easy is what revved my engine." Joffe retired in 2016 but in his own words, quickly "got bored". The entrepreneurial dynamo who turned Bidvest into a multibillion-rand conglomerate came out of retirement in 2017...
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