Discovery’s share price considerably outperformed its parent life insurance index over the past decade as the insurer’s healthy growth in profit, embedded value and new business initiatives kept investors coming back for more. Investors have bought into the Discovery story: generate shared value for the company, customers and society by making people healthier and enhancing their quality of life. The extent to which it has managed to spread this vision across the globe, while finding new ways to sell its products and embedding customers into the Discovery ecosystem, is reflected in its share price. The share is up 446% over 10 years and 157% over five years. This compares with increases in the JSE’s life insurance index of 124% and 82% over the same periods. Constituents of the index include Discovery, Liberty, MMI, Old Mutual and Sanlam. The share is up about 12% in 2016 (the index is up 1.59%). Still, sell-side analysts have mixed views, with two rating the stock a "buy", two a "s...

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