BitX, the South African-founded bitcoin start-up, has rebranded to Luno and will be launching a range of new products, including an app that aims to get more people involved with the virtual currency. Bitcoin exploded onto the financial scene at the height of the global financial crisis. It only exists in digital form, not in coins or notes. No single business, government or entity owns or controls it. The cryptocurrency has been growing at a fast pace in SA but most trading is done in China and established markets, such as the US and EU. As part of the rebrand, Luno has introduced a new learning portal for those who want to learn about bitcoin, and new desktop and mobile apps for Android and iOS, as well as the ability to buy bitcoin from almost anywhere in the world via credit card. Luno said it had also set up offices in London and would be building its presence in the UK during the year. This is in line with its global strategy to become the world’s premier digital currency bran...

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