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Forecourts will increasingly be built to accommodate longer visits. Picture: SUPPLIED/FNB
Forecourts will increasingly be built to accommodate longer visits. Picture: SUPPLIED/FNB

It’s been a difficult few years for SA fuel retailers. The market has been shrinking since 2016, and Covid-19 has accelerated this trend. Alongside a slowdown in economic activity as a result of national lockdowns, lifestyles have changed. More people working from home and increased computing and network penetration mean less travelling. This suggests that even as economies begin to recover, demand for fuel is likely to lag. 

Since the price of fuel is regulated, and retailers are given a fixed cents-per-litre margin, it’s a volume-driven business, and reduced demand is making it tough for fuel retailers. So, what can they do to cut costs and become more self-sufficient? 

One option is to embrace advances in energy technology. The rise of fuel retail has come with increasing demands on energy supplies. Refrigeration, in particular, is an energy-hungry process. But fuel retailers and forecourt operators in SA face two challenges in this regard: high energy costs, and low energy certainty. 

Electricity is expensive, and its supply uncertain. In addition to load-shedding, many areas are structurally power constrained, and an ageing infrastructure continues to add pressure to the grid. South Africans have lived with this reality for many years, and retailers of all types have invested in diesel generators. But they are costly, noisy and inefficient.  

Advances in renewable energy technologies have presented alternatives. Solar photovoltaic technology, in particular, has come a long way, and “grid-tied” solar plants offer perhaps the easiest and most effective solution for small businesses such as forecourts. 

Grid-tied solar systems are simple, comprising nothing more than solar panels and an inverter linked to the municipal electrical grid. The panels convert sunlight into usable alternating current when it’s available. They aren’t connected to batteries, and so switch back to the municipal grid at night or when the sun is obscured. During the day they can easily produce enough energy to power fuel pumps, a retail store and an administrative back end. 

Grid-tied solar systems comprise nothing more than solar panels and an inverter linked to the municipal electrical grid. Picture: SUPPLIED/FNB/iSTOCK
Grid-tied solar systems comprise nothing more than solar panels and an inverter linked to the municipal electrical grid. Picture: SUPPLIED/FNB/iSTOCK

Capital investment of between R500,000 and R1m in these types of systems will typically allow an owner to save between 30% and 50% of their energy costs. This, coupled with incentives such as the section 12B tax benefit, which allows for the tax deductibility of certain assets used in the production of renewable energy, means that payback periods are shorter than ever before. Regulations have also relaxed, and suppliers of these systems will be able to guide purchasers through the process of registering with municipal grids, and with health and safety requirements.

Advances in fuel technology are reducing costs for fuel retailers, but they’re also driving a sea change that will have an even more fundamental effect on forecourts. The worldwide shift towards electric vehicles (EVs) and other alternative-fuel technologies is slow but accelerating rapidly. The adoption of EVs in SA will lag mature markets, but their increased use is inevitable in the long term. Vehicles powered by natural gas — a technology common in some countries — have begun to appear on SA highways, and more exotic fuels, like hydrogen, are also being tested.  

More alternative-fuel vehicles on the roads will place demands on fuel retailers. Batteries will be required to address spikes in demand, especially in the first phases of electrical vehicle adoption, and provision made for LNG or hydrogen fuelling capacity where warranted. But the nature of forecourts might change as well. Charging an electric vehicle is not like pouring petrol into a tank. It takes time: Tesla’s most powerful chargers, the 150kW supercharging stations, take between 30 and 40 minutes to charge today’s Tesla Model S to 80% capacity. 

Forecourts will increasingly be built to accommodate longer visits, becoming convenience hubs where refuelling is offered as one service among many. Shopping, entertainment and pickup services (such as online retailer lockboxes) will proliferate. Your children will play while you work and your EV charges. Partnerships with retailers, restaurants and quick-service food chains will be key to developing convenience ecosystems, and they’ll all be tied together through digital networks and associated payment and reward schemes.  

The forecourt of the future will probably look remarkably different. For owners and operators, preparing for this future begins with taking a clear-headed look at their energy circumstances. An appraisal of energy cost and availability allows them to take control over these variables, giving them an advantage when planning for the continued sustainability and cost effectiveness of their businesses. 

For more information, visit the FNB website.

About the author: Kyle Durham is head of alternative energy solutions at FNB Business, and Ronél Fester is franchise: fuel industry specialist at FNB Business.

This article was paid for by FNB.

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