PODCAST | The Hive Group looks for data-driven growth in Africa
Host Mudiwa Gavaza is joined by Yaw Dwomoh, CEO of The Hive Group
16 September 2024 - 16:00
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Yaw Dwomoh, CEO of The Hive Group. Picture SUPPLIED.
An effort to increase the use of data and market insights into businesses in Africa is the focus of this edition of Business Day Spotlight.
Host Mudiwa Gavaza is joined by Yaw Dwomoh, CEO of The Hive Group.
Hive specialises in data and insights that businesses can use to understand markets and customers better, with the intention of maximising opportunities to grow revenues.
Data analytics is a booming business. Amid the rise of artificial intelligence (AI), the global data analytics market is now valued at more than $61bn and is expected to top $580bn by 2033.
According to Dwomoh, studies indicate that companies that use local market expertise can experience a 30% increase in penetration and consumer engagement.
Join the discussion:
This highlights how important it is to combine data analytics of the available information with local insights to deliver brand value, he says.
In the discussion Dwomoh outlines Hive’s business model; the importance of data and market insights for enterprises; challenges in acquiring relevant data in Africa; and Hive’s efforts to grow in SA.
Business Day Spotlight is a MultimediaLIVE Production.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
BUSINESS DAY SPOTLIGHT
PODCAST | The Hive Group looks for data-driven growth in Africa
Host Mudiwa Gavaza is joined by Yaw Dwomoh, CEO of The Hive Group
An effort to increase the use of data and market insights into businesses in Africa is the focus of this edition of Business Day Spotlight.
Host Mudiwa Gavaza is joined by Yaw Dwomoh, CEO of The Hive Group.
Hive specialises in data and insights that businesses can use to understand markets and customers better, with the intention of maximising opportunities to grow revenues.
Data analytics is a booming business. Amid the rise of artificial intelligence (AI), the global data analytics market is now valued at more than $61bn and is expected to top $580bn by 2033.
According to Dwomoh, studies indicate that companies that use local market expertise can experience a 30% increase in penetration and consumer engagement.
Join the discussion:
This highlights how important it is to combine data analytics of the available information with local insights to deliver brand value, he says.
In the discussion Dwomoh outlines Hive’s business model; the importance of data and market insights for enterprises; challenges in acquiring relevant data in Africa; and Hive’s efforts to grow in SA.
Business Day Spotlight is a MultimediaLIVE Production.
MORE PODCASTS:
PODCAST | The fight to reduce physical cash in SA wages on
PODCAST | COOi Studios push for local tech dominance
PODCAST | Everyday items prove popular for Amazon in SA
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.