eMedia ready for new pay-TV venture to woo LGBTQ community
CEO Khalik Sherrif disclosed plans to target niches including Afrikaans viewers at the group’s AGM on Monday
29 August 2022 - 15:12
The first foray by eMedia Holdings — the free-to-air broadcast group that owns e.tv, eNCA and OpenView — into the pay television market will target the LGBTQ community.
In August Business Day broke the news that eMedia was keen to break into the pay television market in SA, which is dominated by MultiChoice’s DStv. At that stage eMedia executives were reluctant to give more detail on the venture, other than to stress it would be focused on specific audience niches...
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