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Tencent Holdings has resumed signing up users for its WeChat messaging app, days after suspending registrations for unspecified technical upgrades.

WeChat, which already has more than 1-billion users, halted sign-ups last week to undergo a “security technical upgrade” to comply with regulations. The company said at the time it expected to resume new individual user registrations around early August. A company representative confirmed user reports on social media on Thursday about the resumption.

A series of state media pronouncements this week have stoked fears Beijing will next train its attention on the gaming sector and its most dominant player, Tencent. China’s most valuable corporation fell as much as 11% after an outlet run by the Xinhua News Agency called games “spiritual opium” — a loaded term since removed from online posts. The Communist Party’s flagship newspaper, the People’s Daily, toned down that rhetoric a day later but reinforced the need to fight addiction, underscoring that reining in the giant industry remains a priority.

WeChat — a fixture in daily Chinese life for everything from hailing a cab to ordering meals and paying utilities bills — plays a central role in funnelling traffic to and showcasing Tencent’s businesses. Its services, however, largely restrict users on platforms operated by its rivals, such as Alibaba Group Holding’s main shopping sites.

The user suspensions affected only its Chinese service — dubbed Weixin locally — which also accounts for the bulk of its global users.

The user suspensions coincided with a notice from the internet industry overseer that warned it was kicking off a six-month campaign to rectify illegal behaviour online, including the blocking of external links as well as the collection and storage of data.

Tencent was down more than 1% at the lunch break. Concerns about the gaming sector come after a tumultuous few weeks of regulatory action against Didi Global and the $100bn after-school tutoring industry that at one point wiped out more than $1-trillion of market value from Chinese stocks. Shenzhen-based Tencent, responding to Tuesday’s blistering critique, has pledged to curb game time and even broached a sweeping ban on gaming for children.

But on Thursday, an influential newspaper based in Shenzhen,  Tencent’s home base, fanned the uncertainty by arguing that the government should stop handing out tax breaks to gaming companies because they’ve become global players that thrive on their own.

Beijing’s campaign to rein in its giant internet industry is entering its 10th month, a roller-coaster ordeal that’s prompting nervous investors to ponder the longer-term ramifications of a crackdown on firms from Jack Ma’s Ant Group and Alibaba to Tencent-backed food delivery giant Meituan and Didi.

Those actions demonstrated Beijing’s resolve to go after private enterprises to tackle social inequities, seize control of data it deems crucial to the economy and stability, and rein in powerful interests.

Bloomberg News. More stories like this are available on bloomberg.com


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