Google’s adtech business set to face formal EU probe by year-end, say sources
Advertisers and rivals say Google’s software play a role in so many facets of the market the company is impossible to avoid
20 June 2021 - 18:49
Brussels — Alphabet unit Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, said people familiar with the matter.
It would mark a new front by the EU competition enforcer against Google. It has in the past decade fined the company more than €8bn for blocking rivals in online shopping, Android smartphones and online advertising...
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