Starbucks files trademark application for stadium naming rights
Coffee giant files new trademark applications that could let it use its name on a stadium, entertainment space or sports training facility
11 June 2021 - 17:43
Starbucks Corp. has filed new trademark applications that could let it use its name on a stadium, entertainment space or sports training facility.
The coffee giant is seeking to register the use of its name and familiar mermaid logo for “promoting business, sports and entertainment events of others” and “providing stadium and training facilities for sports and entertainment activities,” according to a June 2 filing...
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