Heineken makes eyes at Distell
The Savanna maker has caught the attention of the European heavyweight
Partygoers have mastered the art of balancing a Savanna cider bottle on their heads, shoulders or chins. These images are displayed on social media under the hashtag “Savanna challenge”.
The cider attracts spontaneous Twitter posts and brand loyalty that advertising companies and firms usually dream of. Distell, the maker of the ciders, has also attracted European brewer Heineken...