COMPANY COMMENT
Africa reaches tipping point in e-commerce adoption
Report examines four of the fastest-growing consumer sectors
28 April 2021 - 19:28
New data from Prosus-backed fintech operator PayU suggests that African countries, led by SA, Nigeria and Kenya, have reached a tipping point when it comes to e-commerce adoption.
It’s no secret that South Africans have taken to the digital economy in their numbers over the last year. While online retail remains relatively small at about 5% of the total retail pie, the e-commerce opportunity is much greater. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.