New York — Walmart’s new subscription programme wants to entice customers with benefits such as cheap petrol and no checkout lines. But it turns out many members aren’t using them much.
About three out of four users don’t take advantage of perks such as less-expensive fuel and Scan & Go technology that allows store shoppers to pay for items on their phone, according to a survey in April of 264 Walmart+ members by industry researcher Field Agent. The main appeal of the $98-a-year programme is unlimited free deliveries, the survey found...
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