Focus on pricier bikes drives up Harley-Davidson forecast
Since the middle of 2020, the firm has been focusing on big bikes, traditional markets such as the US and Europe, and older and richer riders
19 April 2021 - 17:00
Bengaluru/Chicago — Harley-Davidson raised its full-year forecast for sales growth on Monday as it turns its focus on more expensive touring bikes, while cutting its exposure to less-profitable markets, sending its shares up 15%.
The company said retail sales, a measure of demand at its dealerships, surged 30% to 32,800 motorcycles in North America in the first quarter, its first increase in six years...
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