Time for digital as store closures hit sales at Swiss watchmakers
One analyst estimates that for the Swiss watch industry, about 2% of sales in value terms are currently done online
07 April 2021 - 12:21
Zurich — Luxury Swiss watchmakers, usually not big fans of online retailing, are launching a new all-digital Watches & Wonders event on Wednesday to show off their latest products, hoping to revive sales hit by the coronavirus crisis.
Makers of high-end watches still largely rely on physical stores for sales, but the success of online platforms for pre-owned watches, such as WatchBox or Richemont’s Watchfinder, have shown it is possible to sell luxury timepieces online...
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