Harley-Davidson hatches plan to boost flagging sales
Harley said it would invest between $190m-$250m a year and grow its strongest motorcycle segments — touring, large cruiser and trike
02 February 2021 - 17:52
Chicago — Harley-Davidson on Tuesday unveiled a five-year turnaround plan to target low double-digit earnings growth through 2025 after unexpectedly swinging to a fourth-quarter loss.
The latest turnaround strategy from the company, which has struggled for years to grow sales beyond baby boomers, comes after a decade-long effort to grow sales overseas and draw younger riders with cheaper and newer models...
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