Google makes changes to help disgruntled advertisers gauge effectiveness
Publishers and advertisers have complained that tighter data restrictions would make it harder for them to generate advertising revenue
25 January 2021 - 16:17
Google is seeking to allay concerns voiced by publishers and advertisers over planned privacy changes to data collection from online ads that have attracted antitrust scrutiny in Europe.
The Alphabet unit upended the advertising industry with its decision in 2020 to phase out third-party cookies that help advertisers pinpoint customers with adverts for websites they previously visited and monitor which adverts convinced them to buy...
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