COMPANY COMMENT
Netflix still needs to convince South Africans to choose streaming
With 8.7-million customers in SA, MultiChoice is still the gate keeper to consumers willing to pay for video content
While much has been said about online streaming as the future of video consumption, revelations that Netflix only has about 349,000 subscribers this past week show that there is still a long way to go in the local market.
Around the world, Netflix has 195-million people using its service, which puts the local numbers into perspective. The world largest paid video on demand service tends to not reveal how many users it has in SA. However, in defending its business recently in front of regulator, the Independent Communications Authority of SA (Icasa), MultiChoice suggested that Netflix had a third of million customers locally. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.