Nestlé to push its fake-meat products in meat-eating China
The food maker has a factory in the country and if it can win over even a small fraction of China’s 1.4-billion people, the rewards could be huge
09 December 2020 - 13:51
Nestlé is jumping into the fake-meat business in China, seeking to revive weakening sales there by grabbing market share in the world’s biggest pork-consuming nation.
The Swiss company has introduced a range of plant-based meat alternatives in China under its Harvest Gourmet brand. Six options, including kung pao chicken and braised meatballs, will be available later this month on Alibaba Group Holding’s Tmall online platform and in its Hema supermarket chain in Beijing and Shanghai, before being rolled out more broadly...
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