When Pick n Pay followed UK grocery retailers like Tesco to launch its Smart Shopper loyalty programme, it’s unlikely anyone could have imagined that it would one day be a companion to a mobile network run by the retailer.

Yet here we are. Using MTN’s infrastructure, Pick n Pay has launched a mobile network of its own called PnP Mobile. Apart from selling airtime and data, the retail group’s offering enables customers to get free data rewards from using the Smart Shopper...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now