When Pick n Pay followed UK grocery retailers like Tesco to launch its Smart Shopper loyalty programme, it’s unlikely anyone could have imagined that it would one day be a companion to a mobile network run by the retailer.

Yet here we are. Using MTN’s infrastructure, Pick n Pay has launched a mobile network of its own called PnP Mobile. Apart from selling airtime and data, the retail group’s offering enables customers to get free data rewards from using the Smart Shopper...

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