Apple to halve app store rates for small businesses
The tech giant’s biggest change of App Store’s revenue structure since 2008 follows months of pressure over fees and payment rules
Apple is cutting by half the fees charged to most developers who sell software and services on the App Store, marking the biggest change to the store’s revenue structure since the iPhone maker launched the service in 2008.
The company is lowering the App Store fee to 15% from 30% for developers who produce as much as $1m in annual revenue from their apps and those who are new to the store. The change will go into effect on January 1 as part of an App Store Small Business Program, Apple said on Wednesday in a statement. The company said the new structure will apply to the “vast majority” of developers who charge for apps and in-app purchases on Apple’s devices. The programme will not affect major apps, such as those from Netflix and Spotify Technology...
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